Call of Duty: Black Ops release breaks opening day records
11th Nov 2010 | 00:00
Black Ops takes $360 million in opening 24 hours
Following its one second past midnight launch on Tuesday, Call of Duty: Black Ops has broken all opening day entertainment sales records, publisher Activision has claimed.
After just 24 hours of sales in the US and UK alone, Black Ops, the latest edition to the phenomenally successful Call of Duty franchise “has become the biggest entertainment launch ever” with the Treyarch shooter taking an estimated $360 million (£223m), $50 million more than last year’s Call of Duty offering, Modern Warfare 2.
"There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year's five-day global sales record of $550 million," announced Activision Blizzard CEO Bobby Kotick.
"The game's success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet."
Activision is claiming that it shifted roughly 5.6 million copies of Black Ops on the game’s opening day compared to Modern Warfare 2’s opening day sales of 4.7 million units. These impressive figures are not the end for the Black Ops release, however, with Kotick adding: "The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis."