HTC: we don't want to kill the iPhone
13th Sep 2011 | 09:00
American boss says he's uncomfortable with term "iPhone killer"
HTC’s American chief, Martin Fichter, has said he doesn’t like the term “iPhone killer” and that his company is not out to take Apple’s device down. He said HTC was looking to do something different, rather than simply ape the iPhone.
In an interview with Geekwire, Fichter said, “I don’t think we want to kill the iPhone because it is geared to a certain amount of people who like things in a certain way, and we do something different.”
He went on to add, “If you want to do the same thing as iPhone in exactly the same way, why don’t you send your people to the Apple store and have them buy an iPhone?”
Fichter claimed that if you looked at who was buying HTC handsets, they were very different to those stumping up for iPhones. His comments came after an earlier interview in which he said that iPHones were no longer cool because “Dads own them”.