Web Week: The hottest stories from the world of tech and beyond
13th Jul 2012 | 16:40
We round up the hottest kit from the world of tech and beyond. There's a few stories in here too
MINI Cooper continues to flaunt its Olympics partnership
Not many brands can boast an Olympics 2012 partnership, so it's no wonder that BMW-owned MINI is pulling out all the stops to show it's spashed a hell of a lot of cash to become an official sponsor of the games.
The car brand welcomed the Olympic Torch Relay to its production plant in Oxford - which will celebrate its 100 year anniversary next year - on Monday.
More than 4,000 people turned up to see the event unfold. Yes MINI, we know: you're an official Olympics sponsor. Gloat much?
Another Gloater: BT to open the doors to BT House at BT Live in the Park
Yet another company flaunting its Olympics partnership: this time, it’s BT. The firm has announced that it will open the doors to BT House at BT London Live Hyde Park, where a whole host of big name celebs will be performing (The Noisettes, Tinchy Stryder, Alex Clare et al).
BT House will give ordinary Joes like us the opportunity to win ticks to the games (including the closing ceremony!), as well as to rub shoulders with sporting legends and listen to live performances on the BT Vision stage.
Interested? Visit www.btlondonlive.com now for full details
Adidas adiPure: Easy on the feet, hard on the ground
If you’re a pavement-pounding addict you may want to check out adiPure, Adidas’ contribution to the world of barefoot running kit.
According to the sports giant, these base covers do wonders in building up your foot’s musculoskeletal system, helping you to become a faster and stronger runner.
The lowest-to-the-ground shoes Adidas has ever crafted, they work to improve the soft tissue in the foot and strengthen the lower legs. The fact they look decent is an added bonus.
Maxi-Milk: It’s like cow juice but does a hell of a lot more
While we’re on the subject of fitness, there’s another product in the fitness-sphere we’d like to bring to your attention - Maxi-Milk.
This shake has special powers, by which we mean it helps to support muscle growth, performance and recovery, according to Maximuscle. Stuffed with high protein nutrition, it’s the perfect get-me-up after a hardcore gym session.
The Dark Knight Rises: Turns your handset into a batphone. Well, kinda
Gameloft has unveiled a second teaser trailer for The Dark Knight Rises, the virtual version of the Christopher Nolan movie of the same name.
Expect the usual lark, from henchmen with bad attitudes to one crazed nut wreaking havoc across Gotham City.
The game will be made available on Friday 20 July for iPhone, iPad and Android users. Trailer below. Enjoy.
Tivizen: Turns your handset/tablet into a TV. That’s what’s called cool
Whether you own an Android tablet or smartphone, this clever add-on will turn it into a TV without the need of an internet or 3G connection.
Simply add the kit on to your device’s 30-pin dock connector and Bob’s your uncle.
It also has recording capabilities, so you won’t ever miss your favourite show again, whether that’s Corrie, Big Brother or Eastenders. Jamie? Jamieeeeeee….