Young people ditching scheduled TV
30th Apr 2012 | 12:00
Nearly half of 18-24 year olds now do most of their TV watching through BBC iPlayer et al
A YouGov survey looking at the nation’s TV watching habits indicates 41% of 18-24 years olds do most of their TV watching through on demand services like BBC iPlayer.
For the general populatiom the figure is 26%, while for smart TV owners the figure rises to 35%.
Dan Brilot, YouGov’s Media Consulting Director said: “These figures show that we are perhaps entering into a paradigm shift in the way that we consume Television – “TV 2.0.” Whilst we know (from industry sources such as BARB) that linear TV is still growing, alongside this we are observing a huge growth in on-demand consumption. TV 2.0 is all about consumers, rather than schedulers, deciding what to watch and when. Whilst linear TV is still at the core of most things that most people watch, the next generation who are growing up with the internet’s new mode of serving and searching content will increasingly focus their viewing attention to on-demand services.”
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